The New York Times has taken its successful NYT VR content and repurposed it to run in 360-degrees from within a mobile browser. The content uses technology from OmniVirt to support ads.
“This provides NYT with a premium ad format they are able to sell at a premium CPM,” Michael Rucker, cofounder and COO of OmniVirt, tells Publishers Daily. “Instead of standard display, NYT is able to take the same inventory and run this VR/360-degree format.”
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