Last week, Fox kicked off its aggressive new live-streaming strategy by live-streaming all of its primetime programming on Fox’s website and their Fox Now app. All cable authenticators will now be able to watch shows like Wayward Pines, Empire, and So You Think You Can Dance on their mobile or other connected devices.
Explains The Hollywood Reporter, “In its initial rollout, the live stream will be available to more than 98 percent of all pay TV subscribers, with each of the top 10 domestic providers on board for the effort. The new live-streaming capability is also intended to enable Fox affiliates to dynamically insert local-market advertising and display station branding. Following Monday’s debut, the rest of the Fox block will now stream as well — with summer series such asWayward Pines and MasterChef followed by the full primetime lineup when it returns in the fall. Live Fox sports programming will stream on Fox Sports Go.”
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