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Australian Production Company Launches Two-Year Viral Experiment

"We set out to better understand exactly how to create short-form, highly shareable, snackable content, that is capable of reaching worldwide mass audiences."

Australian production company The Woolshed Company launched a two-year viral video experiment, seeding eight different videos to analyze the response and distribution of both traditional  and social media. The videos ranged from showing a bear attacking a snowboarder, a lightning strike, a drone falling onto the dance floor of Burning Man Festival, and more.

“We set out to better understand exactly how to create short-form, highly shareable, snackable content, that is capable of reaching worldwide mass audiences, without the luxury of pricey media buys, ad campaigns, publicity strategies or distribution deals,” The Woolshed Company managing director Dave Christison told The Inspiration Room.

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