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NPR Shares Lessons Learned from Facebook Live

After two months of using Facebook Live on a daily basis, NPR’s head of digital news, Scott Montgomery, shares lessons learned with Digiday.

“We’re not just turning the camera on and hovering around,” says Montgomery. “Yes, we want to be live, and yes, we want to be serendipitous. But you need to have a story you’re trying to tell.”

Read the full story here.