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Tumblr Gets in the Live-Streaming Game - Creative Planet Network

Tumblr Gets in the Live-Streaming Game

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Tumblr is slowly rolling out live-streaming functionality to its users and has partnered with media companies like AOL, Refinery29, Mashable and more for exclusive live-streamed content.

StreamDaily explains, "The site’s new live video function, which began rolling out late last month, doesn’t have an in-app feature like early leaders in the live space, Facebook or YouTube (which recently unveiled direct-mobile streaming at the recent VidCon event in Anaheim). Instead, Tumblr has integrated competing live-streamers like YouTube Live, YouNow, Kanvas and Upclose. Users can record live video in those apps and, if they select the option, the content will stream directly to Tumblr."

Read the full story here.

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