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Inside the Business of Live-Streaming Video

Tubefilter’s David Bloom examines the possible monetization of the exploding live-streaming business.

He writes, “The resulting live programming will be compelling for at least some audiences, and provide advertisers a new way to reach viewers increasingly out of touch on traditional media or even older social-media outlets. As it is, live events such as sports, reality competitions, and awards shows are among the most watched shows, especially as they’re broadcast on TV.”

Read the full story here.