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VR Feed of Hyundai Auto Launch Live Streamed with Blackmagic

Beijing Hyundai, an automobile manufacturing company headquartered in Beijing and a joint venture between Beijing Automotive Group and Hyundai Motor Company, has attached great importance to the Elantra Lingdong, its automobile model developed specifically for the Chinese market. All major auto media outlets were present at the recent launch event at the Shanghai Expo Center.

Shanghai-based Huangyi Photography and Videography Services provided the live feed of the event for China’s top video sites, including LeTV, Tencent Video, iQiyi and Youku. LeTV also live streamed an immersive VR feed of the event using a 4K EFP system built with a variety of Blackmagic Design Ultra HD products, including ATEM 1 M/E Production Studio 4K, Teranex Express and HyperDeck Studio Pro.

Eight camera feeds from a VR rig went into a stitching station equipped with a Blackmagic DeckLink SDI 4K, which was used to output the stitched 360° VR 4K video. To send the 360° video over a long distance from the rig to an ATEM 1 M/E Production Studio 4K switcher, LeTV relied on a pair of Blackmagic Mini Converter Optical Fiber 4Ks to handle conversions between SDI and optical fiber. After overlaying LeTV’s logo at the ATEM switcher, the 360° video was sent to a Teranex Express standards processor, which downconverted the 4K signal to HD for LeTV’s streaming system to push it to the internet. A 4K signal from the ATEM switcher was also recorded by a HyperDeck Studio Pro SSD recorder for future use.

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