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Aardman and Rapt Media Release Interactive Animated Film ‘Dead Lonely’

Short online film explores the space between interactivity and storytelling.

Interactive video production company Rapt Media and Wallace & Gromit animation studio Aardman have released a new short interactive film called “Dead Lonely.”

The story—which is part film and part game—is set in a post-apocalyptic world in which the story’s protagonist, a zombie named Fred, is searching for his long-lost love. Throughout the film, the viewer is invited to make decisions for Fred, guiding and directing the story’s action.

“There’s no question that ‘Dead Lonely’ provides viewers with a deeply gratifying experience. The film puts the control in the hands of the viewer, allowing them to feel rewarded with discovery,” said Erika Trautman, founder and CEO of Rapt Media. “Our research shows that consumers are craving more personalization and self-discovery in their online content, and ‘Dead Lonely’ offers both.”

Rapt Media recently conducted a survey to determine what consumers want from their content, and the report found that 66 percent of consumers said that uninteresting or irrelevant content is the main reason they don’t view content all the way through. Additionally, 61 percent stated that they still prefer to discover content on their own even when it’s customized.

Aardman Digital Group Creative Director Daniel Efergan described the decision to team up with Rapt Media: “We wanted to partner with Rapt Media on this creative endeavor because our two teams have similar beliefs and philosophies about interactive content and how it can change the way people engage with stories.”

An interactive “making-of” video was also produced, “Behind The Scenes With Aardman,” in which the creative team discusses all aspects of the interactive storytelling and development process. Watch them both here.