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How Marketers Can Leverage the Power of Interactive Videos

VideoInk’s Troy Anderson writes about how brands and marketers can leverage the power of itneractive videos to get consumers to engage.

He writes, “Interactive video is the chance for viewers to begin engaging with direct marketing. Call-to-action overlays allow a marketer to measure results in ways beyond standard video marketing. Imagination is the name of the game with interactive video, as new methods of technological engagement has pushed marketing into the memorable.”