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This Short Film Imagines a Terrifying Future for Augmented Reality

Filmmaker and designer Keiichi Matsuda’s “Hyper-Reality” is a dizzying six-minute film that examines what augmented reality–at its blaring, overstimulating worst–might resemble in the future.

Writes Core 77, “Like all good speculative visions of the future, ‘Hyper-Reality’ doesn’t shy away from grappling with the complexities and interrelation of technological trends—weaving in hints to themes as diverse as gamification, advertisement overload, personal development, personal promotion, service rating, chatbots, cyber-crime and even existential Googling. The depth and detail of the fiction being both a pleasure and pretty troubling to behold.”

Check it out below.