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New Harrowing Social Campaign Asks You to Make the Impossible Choices Faced By Many Refugees

A new social campaign from Agency, New York asks you to make “Impossible Choices,” just like the ones many refugees are faced with on a daily basis. The resulting experience can then be tweeted out to the leader of your country. The campaign coincides with the United Nations’ first World Humanitarian Summit this week.

“[The campaign is] pushing the boundaries,” Belinda Gurd, who handles strategic communications for the U.N.’s Office for the Coordination of Humanitarian Affairs, tells MedoaPost. “We don’t often go out with a call to action as strong as this because we’re obviously run by the member states.”