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Amazon Launches YouTube Rival Amazon Video Direct

Amazon is launching Amazon Video Direct, a video upload site that is in direct competition with YouTube.

Explains Fortune, “As with YouTube, the lowest level of participation involves uploading your video in return for a share of the advertising revenue (55%, the same as YouTube). Creators can also offer their videos for sale or rental and get a share of that revenue. The next step is to sell access to a series of videos as a subscription through the Streaming Partners Program. For larger partners, Amazon offers participation in its Prime Video service, where they get paid a per-hour royalty fee.”