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‘The New Yorker’ Debuts Augmented Reality Cover

The cover for this week’s New Yorker will see skyscrapers rise before your eyes, as long as you’re viewing it through the UNCOVR app.

The magazine has made an augmented reality version of its Christoph Niemann cover, actually two separate images that appear on the front and back of the magazine.

“The idea of an augmented or virtual reality is inherent in any drawing—it’s almost the definition of a drawing,” says Niemann. “If you create a world on paper, you create a window. Usually, you just break the surface with your mind, but you always have the feeling of: What if you could step into that world or if something could come out of it?”