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Inside the Making of the First-Ever VR Bedtime Story

BBH Labs writes up their work and lessons learned while creating a virtual bedtime story for Samsung.

With “The Most Wonderful Place to Be,” the agency, along with production company Unit9, created an interactive VR experience that allows a parent and child who aren’t physically in the same space to experience three mini-stories and worlds together.

As the agency explains, “We needed to enable interactions between the parent and child, the reader and the listener, but these needed to be gentle and natural, designed to engage rather than excite a child. So not a game, not a completely passive story, but something in between.” 

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