Control singer Elohim’s heartbeat and pigments with the interactive video for her song “Pigments,” which lives at icantmakeuloveu.com.
The site pairs itself with your mobile phone, and asks you to double-tap your phone to keep Elohim’s heart beating. If you fail to keep tapping, the image and song fade and eventually stop.
“You can’t make someone love themself but you can help them see life through different colors and perspectives,” said Elohim. “Perspective can make all the difference. I created ‘Pigments’ to bring that thought to life. This video is an extension of that. Expressed through interactivity and analog art, the video allows you to control my pigments and realize your own.”
Watch the trailer below and experience the full video here.