Live mobile video continues to grow and be embraced by more content providers and platforms.
As MediaPost’s Ben Frederick reports, “There’s been a number of stories in the news the past couple weeks that have had to do with various companies announcing forays into live mobile video (or the extension of already existing capabilities). Facebook is the latest, with a new video tab in its Messenger app. The NFL recently announced that it will be broadcasting all its Thursday Night 2016 season games live over-the-top on Twitter’s platform. And, as live sporting events embrace the format more and more, it will have a profound impact in some markets outside of the U.S. as well, where mobile users tend to be mobile-only.”