Artist Jonas Lund’s latest interactive work, Fair Warning, is directly based on viewers’ responses. Users can go here to answer up to 300 questions on subjects ranging from color preference to political leanings.
‘We’re living in the age of metrics and quantification,” says Lund. “Every part of our daily lives is being measured and evaluated. While statisticians and big data prophets swear by the value of its quantification, there is room to question the efficiency and bias it creates in its path.”
The results of the quiz are on display at London’s Whitechapel Gallery through June 12th.