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Facebook Live and Others Giving Birth to New Breed of Content Creators

Major news and media outlets are starting to experiment with live video like those provided by Facebook Live and Periscope, and the results might change the course of traditional TV.

“Live broadcasting is giving birth to a new breed of content creator and in the process is giving brands new opportunities to sponsor experiences in a format that is even more up close and personal,” Hispanicize co-founder, Manny Ruiz tells The Huffington Post. “As it continues to mature live broadcasting by regular people will further eat into the already diminishing time people spend watching regular TV.”