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This Music Video Is Designed to Get Better with Friends

Rae Sremmurd’s music video for “Over Here” is designed to be optimally viewed with a slew of mobile devices all at once. As you link up more devices, the scope of the video gets bigger, unlocking more Easter eggs.’

“It’s the first music video that gets better with friends,” says agency Goodby, Silverstein & Partners.

Go to on your mobile device to check it out.