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Liberty Mutual Releases 360-Degree Choose-Your-Own Adventure Spot

Liberty Mutual is offering up a choose-your-own adventure 360-degree video on Facebook, letting users decide how the story of a car breaking down turns out depending on which way they turn their mobile device.

“Insurance isn’t the most high-engagement story, so it’s an opportunity for us to use 360 video to help us tell our brand story,” Emily Fink, Liberty Mutual’s vp of digital and social, tells Adweek. “It’s like a choose-your-own adventure.”

The spot was filmed with an ARRI Alexa HD camera.

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