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SXSW Attendees Can Join ‘Game of Thrones’ Hall of Faces

For the third year in a row, HBO is running a Game of Thrones themed exhibit at SXSW. This year’s SXSWesteros allows attendees to project their own face within the show’s Wall of Faces, which is a cornerstone of the new season’s teaser campaign.

In addition, attendees can watch exclusive scenes via Melisandre’s flames thanks to OC Dream hologram technology. The campaign will eventually have a worldwide online component that will extend some of its features to a global audience.