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New York Times Releases VR Run the Jewels Music Video

In conjunction with the release of TheNew York Times Magazine‘s music issue, the newspaper has released Run the Jewels’ “Crown” music video exclusively on the NYT VR app. It was directed by Peter Martin.

Writes NoFilmSchool of the video, “The video provides us with four different storylines for every verse. You can choose which one to follow simply by tilting your screen to the left or right. Look up and you’ll see a thunderous sky littered with the occasional bursts of rocket flare. It’s an intense and ominous piece of work that truly highlights the creative possibilities of VR.”

Check out the trailer below.