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New Clear Channel Billboards Will Track Its Viewers

Clear Channel will be placing billboards that use mobile technology to track the demographics of passersby in New York and Los Angeles.

Explains Adland, “They will be able to conclude who is looking at their billboard not with retina-scanning cameras, but by aggregating the data collected by several partners and location data from your telephone. This will allow ClearChannel to determine the average age, gender and perhaps spending habits of the traffic around their billboards, allowing them to place more targeted ads. Digital billboards in cities will become more like web banners now, changing depending on the traffic that arrives.”