Netflix has announced that it will incorporate an innovative second screen feature for its subscribers. Those who use their mobile devices to send a show to their TV screen will then get additional, relevant content pushed to their phones such as behind-the-scenes trivia.
Writes Business Insider, “A Nielsen study showed that 62% of people in North America browse online while also watching video programming, and 58% of people do the same worldwide. So Netflix is smartly trying to capitalize on a significant chunk of market wherein advertisers and content creators can reach and engage with the audience on multiple fronts. At the moment, Netflix plans to only show its own cataloged information, but the potential is clearly there to open this space up to third parties.”