The Metropolitan Museum of Art has unveiled a new streamlined, mobile-friendly website that highlights the museum’s dedication to making itself as relevant as possible in the 21st century. The website is the tip of the iceberg as the Met continues to focus on innovative social media and digital initiatives that make its vast collection consistently more accessible and interactive.
“People ask me: What is your biggest competition?,” Sree Sreenivasan, the Met’s chief digital officer, tells Fast Company. “Is it MoMA? Guggenheim? Our competition is Netflix. Candy Crush. It’s life in 2016.”