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Google Reveals Its Goal to Build a Virtual Reality Platform

In disclosing its financial results for 2015, Alphabet’s (Google’s parent company) CFO Ruth Porat revealed that Google is interested in building out virtual reality as a platform.

As ReelSEO’s Greg Jarboe writes, “In other words, Alphabet thinks building a VR platform is a big breakthrough instead of an incremental improvement. Video marketers should consider opening an office somewhere between San Bruno and Menlo Park, CA, if they want to be near the Silicon Valley equivalent of Cape Canaveral for the anticipated launch of VR in 2016.”