The launch of YouTube Red’s original programming signifies the online site getting into the SVOD business in a big way. But what sets it apart from the likes of Netflix or Amazon?
“For one, YouTube still offers a creator-centric environment,” writes Wired‘s Julia Greenberg. “It’s also the place where many of those creators have built enormous fan followings. By working with YouTube Red, artists—like PewDiePie or the folks at Rooster Teeth—are able to keep their stories close to their core base.”