The Space and the Royal Academy of Arts will extend the audience reach and the life of the landmark exhibition Ai Wei Wei with the launch of Ai Weiwei 360. Through innovative 360º technology, audiences are invited to experience this show from desktop computers, tablets, smartphones or virtual reality headset.
Ai Weiwei 360 uses digital innovation to bring the gallery experience to life and will offer a whole new audience the opportunity to explore the exhibition for another year. The online experience adds new color and depth to the exhibition, including interviews with the artist himself and expert commentary from the co-curators of Ai Weiwei. The tour consists of navigable 360º imagery, video and audio channels. Additional features have been developed to bring the three-dimensional nature of the exhibition to life for users, who will be free to explore the galleries of the Royal Academy and the courtyard at their own pace and in any order they choose.
In addition to the desktop and mobile experiences, Ai Weiwei 360 is the first exhibition to be captured in photorealistic stereoscopic 3D. It is available on both Samsung Gear VR and Google Cardboard. This immersive work combines high definition sound and stereoscopic 3D imagery with user-driven navigation to re-create the physical viewing experience.
Said Tim Marlow, artistic director at the Royal Academy of Arts, “Ai Weiwei at the Royal Academy of Arts was a landmark exhibition in every sense: 372,813 people visited during 86 days to experience an exhibition that was intensely powerful and moving. Its installation in the great Beaux-arts spaces of the RA will live long in the memory of all who saw it. And now, thanks to a collaboration with The Space, the experience of this exhibition will live on in this innovative project.”
Ai Weiwei 360 will be available on the Royal Academy of Arts website and BBC Taster, the BBC platform dedicated to testing new ways of storytelling using new technology.