360-degree videos are the next big thing. Why? Not only because of ubiquitous platforms like YouTube and Facebook now supporting them, and because of their inherent watchability on mobile devices; it’s also because the barriers to entry–for example, the equipment to make them–are rapidly becoming cheaper and easier to obtain. This year’s CES saw a number of affordable 360-degree cameras on display.
“No longer are you limited to these very expensive complicated rigs that use multiple cameras,” says Jim Malcolm, president of Ricoh Imaging, to USA Today. “Now you have a simple product you can put in your pocket and push a button and join the revolution.”