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Hulu Getting Into the VR Game

Hulu is planning on releasing some virtual reality content this spring, with the plan being to experiment with the medium for now with the goal of ultimately creating high-quality content of longer duration.

“[We are] really spending attention to the dividing line between an experience that feels good for the first five minutes, and what you are actually going to do habitually,” said Hulu’s head of experience Ben Smith at the Variety Entertainment Summit at CES. “Day after day, or what you are going to do for two or three hours.”