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How Virtual Reality Can Boost Travel Sales

Virtual reality and the travel industry seem like natural partners. After all, what better way to “try before you buy” than a VR experience that places you in Hawaii, or New York, or a myriad of other fabulous destinations across the globe.

VR agency Visualise partnered with Thomas Cook to install Samsung Gear VR sets and travel experiences at 10 of its UK stores. They saw an immediate return on investment, with revenue for New York trips up by 190 percent.

“We were showing people views from the top of the Rockefeller Center, then they would take the headsets off and buy the tickets for the real-life experience right there,” Visualise’s Will McMaster tells Digiday. “It proved people were more likely to buy it if they were shown it in VR.”