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YouTube Red Complicates Monetization for Smaller MCNs

The launch of YouTube Red has complicated monetization for MCNs, especially smaller ones that are not equipped to deal with the deep level of data that is required to sort out payment for creators.

Stream Daily‘s Megan Haynes explains, “Each MCN receives a monthly revenue report from Google for every video under its network. That’s not every creator. Every video. Considering some creators have dozens of channels, that’s a lot of information to parse. Red has introduced a new layer of complexity onto that data-set. Under the Red banner, creators are paid out based on watch time versus views.”

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