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BBC Enlists Analytics Firm Parrot for “Demand Rating”

The system works by gathering data across a myriad of social media sites and forums.

BBC Worldwide has enlisted the help of new analytics firm Parrot to determine what it calls a “demand rating” for its shows internationally. The system works by gathering data across a myriad of social media sites and forums.

Parrot Chief Executive Wared Seger explains to Re/code, “If I want to express my demand for a piece of content, say, House of Cards, I can stream it on Netflix or I can watch clips on YouTube or [post comments] to microblogging sites like Reddit, where 200 million people discuss TV content. You look at all of this and essentially you now have a truly ubiquitous measure that tells you how much demand there is for a piece of content.”

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