BBC Worldwide has enlisted the help of new analytics firm Parrot to determine what it calls a “demand rating” for its shows internationally. The system works by gathering data across a myriad of social media sites and forums.
Parrot Chief Executive Wared Seger explains to Re/code, “If I want to express my demand for a piece of content, say, House of Cards, I can stream it on Netflix or I can watch clips on YouTube or [post comments] to microblogging sites like Reddit, where 200 million people discuss TV content. You look at all of this and essentially you now have a truly ubiquitous measure that tells you how much demand there is for a piece of content.”
