More Consumer Education Could Mean a Brighter Future for TV Everywhere

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A new study from GfK shows that 42% of pay-TV households have used TV Everywhere services in one form or another, however only 25% of overall consumers aged 13-64 have ever heard that term.

"Consumer education continues to be a critical missing piece of the puzzle for TV Everywhere," said David Tice, senior vice president in Media and Entertainment for GfK, to alistdaily. "With a notable proportion of people in pay TV homes already using TVE, greater awareness and understanding of the services could drive even higher adoption. Greater success of TV Everywhere could help pay TV services stave off becoming 'dumb' broadband pipes, and also assist TV networks in maintaining their status as the original aggregators of high quality video content."