The Stream Dream - Creative Planet Network

The Stream Dream

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It’s a great time to be involved with streaming video, whether you’re creating, managing or distributing content. According to recent research from Sandvine, a provider of broadband network solutions for fixed and mobile operators, real-time entertainment—that is, streaming video and audio—now accounts for more than 70 percent of North American downstream traffic in the peak evening hours on fixed access networks. (Five years ago, it accounted for less than 35 percent.) During peak periods, the study found, real-time entertainment traffic is by far the dominant traffic category, accounting for more than 40 percent of the downstream bytes on mobile networks.

Sandvine’s research also found that Netflix (37.1%), YouTube (17.9%) and Amazon Video (3.1%), the top three sources of video traffic on fixed access networks in North America, all saw an increase in traffic share over the levels observed earlier in the year.

“Streaming video has grown at such a rapid pace in North America that the leading service in 2015, Netflix, now has a greater share of traffic than all of streaming audio and video did five years ago,” explains Dave Caputo, CEO, Sandvine. “With Netflix, YouTube, Amazon Video and Hulu increasing their share since our last report, it further underscores both the growing role these streaming services play in the lives of subscribers and the need for service providers to have solutions to help deliver a quality experience when using them.”

You can find more information about Sandvine’s Global Internet Phenomena Report focusing on Africa, the Middle East and North America at www.sandvine.com.

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