YouTube Exec Explains How Videos Go Viral - Creative Planet Network

YouTube Exec Explains How Videos Go Viral

Publish date:

Back in 2011, YouTube's Head of Trends and Culture Kevin Allocca gave a TED Talk in which he dissected what makes a video go viral.

Now Allocca says that those three bullet points--tastemakers, unexpectedness and participation--have stayed mostly the same, except for one very important distinction. "You still need to have rapid distribution to a large group of people very quickly to be able to have something go viral," he tells Business Insider. "That used to be through celebrities or major media channels or sites like Reddit, but now a lot of these really big YouTube creators have actually built those audiences themselves."



Custom-Engineered Bolero S Ensures Reliable Referee Communications for German Bundesliga

Today's large-scale sporting events, as well as their technical broadcast requirements, are growing at an astounding pace. To meet and surpass these requirements, Riedel Communications has initiated their Managed Sports Services division, comprised of custom-engineered technologies paired with extensive supervision and support by Riedel-qualified engineers. Among the first to profit from these services is DFL Deutsche Fußball Liga, who has partnered with Riedel to design a reliable infrastructure for German Bundesliga referee communications.


RTI Names Cyrille Vergely as Dealer Experience Manager

RTI, a leading control and automation manufacturer for residential and commercial settings, today announced that Cyrille Vergely has joined the company as its Dealer Experience Manager, Europe and Middle East. In his new role, he will ensure an exceptional experience for the company's dealers in the region by providing training, technical support and project design assistance.