TechCrunch's Natasha Lomas breaks down Google's interest in augmented reality and virtual reality, and considers how advertising will play a part in the emergent technologies.
She writes, "From a consumer point of view, if you thought virtual reality was going to be all flying whales, adorable robots and slayable zombies magically manifesting in your living room, think again. The big entity driving developments here is a company whose overriding interest is finding new ways to insert adverts into your field of view. So Magic Leap’s greatest trick might actually turn out to be an ability to camouflage advertising as something that engages the eye for long enough to disgorge a marketing message. At least that’s what Google will be hoping."