Why the NBA Isn't Ready for VR...Yet

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With all the buzz and hoopla surrounding virtual reality these days, it's rare to find a major organization that seems less than enthused. But such is the case with the NBA, according to Melissa Rosenthal, its senior vice president of Digital Media.

She told Digital Trends, "When you put the device on, you’re so disconnected from everything else around you and so much about the game is that communal experience."

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