NYT Launches 'Carol' VR Ad Piece

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The NYT VR app has launched the first virtual reality advertisement tied to a movie studio with the release of the Weinstein Company's Carol: Dearest...

The experience is tied to Todd Haynes' acclaimed film Carol and launched in conjunction with T Brand Studios Great Performers VR film. It marks the New York Times' fourth virtual reality sponsored piece since the November launch of its app. So far it has launched one ad per editorial work.