A new study from eMarketer shows that cord cutting is accelerating rapidly, with a prediction that 23% of U.S. households will no longer have any traditional pay TV services by 2019. By the end of this year, the total number of households that don't subscribe to pay TV will reach 20.8 million, or 17%.
“This year, the number of digital video services expanded at a faster pace than ever before,” said eMarketer senior analyst Paul Verna. “In addition to standalone offerings from the likes of HBO, there are new digital bundles that include many of the channels consumers could only have received with cable and satellite subscriptions in the past. This widespread availability of digital content makes cord-cutting a viable option for a growing segment of the viewing population.”