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Multiscreen Isn’t Just for Millennials

A new study from Zenith Media found that nine in ten millennials in Spain use a second screen while watching TV, and that 1 in 4 viewers over 55 also use multiple screens, dispelling the notion that multi device use is only geared toward younger people.

Writes RapidTV News, “One in four Spanish people have some form of multiscreen interaction with TV programming. When looking at millennials, the rate increases to 61%.”