Fast Company's Jared Newman reports on the media industry's need to find a better and more efficient compression standard as video resolution only increases and bandwidth data caps could become a reality. In September, the Alliance for Open Media--formed by companies such as Amazon, Google, Intel, Microsoft, Mozilla, Cisco and Netflix--announced that they will be searching for a royalty-free compression option that doesn't have the patent issues that H.265 has come up against.
Writes Newman, "Just as smartphones have squeezed out better battery life through more efficient displays and processors—rather than just bigger batteries—perhaps improved video compression could save people from a nightmare scenario of steady overage charges. Not only is this possible in theory, but quite a few groups are trying to pull it off. The only question is whether the industry as a whole can agree on solutions before home Internet data caps become reality."