Behind the Making of YouTube's Detailed Rewind Video

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YouTube's fifth end-of-year Rewind video in as many years is a slickly produced video that references some of the year's biggest pop culture moments and memes--whether they started out on YouTube or not.

"It's making every frame of the video meaningful and a reference, so you can go back a bunch of times and see something new every time," Kai Hasson, creative director at production company Portal A, tells Advertising Age.