New Study Says 1 in 5 Looking to Cut Back on TV Services

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A new study from GfK MRI distinguished between TV "defectors" and "desirers," with one in five thinking about cutting back on their TV service (defectors) while only 9% want more TV (desirers).

Writes MediaPost's Wayne Friedman, "Desirers stream more TV (74%) than defectors (68%), and watch slightly more TV — 25 hours per week versus 23 hours per week for 'defectors.' Desirers are driven by an 'appreciation of TV' in all forms, while defectors are focused on 'economics.'"



SMPTE's Latest IMF Plugfest Makes Significant Progress Toward Interoperability

SMPTE®, the organization whose standards work has supported a century of advances in entertainment technology and whose membership spans the globe, today announced that the Interoperable Master Format (IMF) plugfest, held Oct. 18-19 in Hollywood, California, marked another milestone in the development of the IMF family of international standards (SMPTE ST 2067), with more than 48 participants making progress toward interoperability.