New Study Says 1 in 5 Looking to Cut Back on TV Services

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A new study from GfK MRI distinguished between TV "defectors" and "desirers," with one in five thinking about cutting back on their TV service (defectors) while only 9% want more TV (desirers).

Writes MediaPost's Wayne Friedman, "Desirers stream more TV (74%) than defectors (68%), and watch slightly more TV — 25 hours per week versus 23 hours per week for 'defectors.' Desirers are driven by an 'appreciation of TV' in all forms, while defectors are focused on 'economics.'"

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