The Case for a Truly Synced Second Screen Experience

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Re/code's Bob O'Donnell writes about the need for a truly synced second screen experience--one that happens automatically depending on what you're watching on television.

He writes, "At a simple level, taking people to a particular program’s website is a reasonable first step, but there is a whole range of rich opportunities for linking to related content, shopping opportunities and much more. Plus, with some additional intelligence, there would be an additional level of personalization that would be possible. In other words, if you and I were both watching the same program, we wouldn’t necessarily receive the same links for further browsing and exploration."

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