What will virtual reality content truly look like? That is what big media companies are trying to figure out as they experiment with the nascent technology.
"What we’ve learned is if it’s just pure presence, the viewer often gets bored after a certain period of time," Mike Drachkovitch, founder and CEO of VR content studio Ovrture tells Realscreen. "However, if it’s too story-driven you lose the purpose of why it’s in VR. For us at Ovrture, it’s ﬁnding that happy medium.”