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How Businesses Will Use Augmented Reality

TechCrunch’s Todd Chusid explains the future of augmented reality and how businesses can and should leverage this emerging, immersive technology.

He writes, “Within the next 3-5 years, we’re going to see more brands roll out AR apps to bring customers more immersive and personalized experiences — whether it is bringing a static print ad to life, watching a movie trailer by pointing your smartphone camera at a poster or seeing how a new couch may look sitting in your living room.”

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