TechCrunch's Todd Chusid explains the future of augmented reality and how businesses can and should leverage this emerging, immersive technology.

He writes, "Within the next 3-5 years, we’re going to see more brands roll out AR apps to bring customers more immersive and personalized experiences — whether it is bringing a static print ad to life, watching a movie trailer by pointing your smartphone camera at a poster or seeing how a new couch may look sitting in your living room."