Virtual Reality Demands Innovative Storytelling - Creative Planet Network

Virtual Reality Demands Innovative Storytelling

Author:
Publish date:

Virtual reality is poised to herald a real culture shift for media. But the platform is about a lot more than just the technology, according to The Drum's Resh Sidhu.

Sidhu writes, "As suggested by the speedy selling-out of consumer versions of the Samsung Gear headset, it is set to get even bigger next year. This uptake encourages advertisers to see VR as a new gadget or an innovative new tech device. But it’s neither. It is, in fact, an entirely new medium that will be every bit as transformative as the smartphone in the mid-2000s, but only if we can master its unique storytelling demands."

Related

SquareBox_Worker-8

Square Box Systems at the 2018 NAB Show New York

In Booth N557 at the 2018 NAB Show New York, Square Box Systems will demonstrate why its flagship CatDV remains on the cutting edge of media asset management (MAM). CatDV brings new levels of collaboration and empowerment to small-, medium-, and large-scale enterprises around the world, enabling them to manage, repurpose, and monetize millions of assets with ease and efficiency.

Vinten-FH-145-fluid-head

The Vitec Group Brands and Products on Display at CAPER 2018

In partnership with Sistemas de Video ComunicaciĆ³n, we are pleased to feature a variety of products from across many of our brands that are designed for the professional audiovisual and broadcast industries. The Gemini soft panel, Astra and Sola LEDs, Vantage robotic head, and our all-new flowtech100 tripod will on be on display throughout CAPER 2018. Television producers, DPs, camera operators, lighting professionals, and audiovisual teams can incorporate any of our gear into their existing production workflows to help them capture beautiful images and produce exceptional content.