Virtual reality is poised to herald a real culture shift for media. But the platform is about a lot more than just the technology, according to The Drum's Resh Sidhu.
Sidhu writes, "As suggested by the speedy selling-out of consumer versions of the Samsung Gear headset, it is set to get even bigger next year. This uptake encourages advertisers to see VR as a new gadget or an innovative new tech device. But it’s neither. It is, in fact, an entirely new medium that will be every bit as transformative as the smartphone in the mid-2000s, but only if we can master its unique storytelling demands."