A Guide to Cloud Storage in the Media Industry

Publish date:

Sponsored by Quantum

SAN JOSE, CALIF—The storage and compute cloud have moved past the hype stage and are now serious contenders for media workflow integration.  Forward-thinking designers are integrating cloud resources into their workflows and leveraging their scale, on-demand agility and reliability. But it can be a long distance run to seamlessly integrate existing workflows into the cloud. Where does one start? One area that is maturing fast is the integration of on premise storage with the public cloud.

The Cisco Global Cloud Index report predicts that the cloud data center will execute 78 percent of all IT workloads by 2018, compared to 22 percent for traditional (on premise) data centers. Media system and product designers can’t afford to buck this momentum.

There are several strategies to connect an on premise workflow to the cloud. One is a do-it-yourself approach where facility engineers write the myriad of programming messages that connect local media processes to the cloud. Not easy and challenging to maintain. A different slant is to select a provider that already offers cloud integration in their products.

Recently TV Technology published a White Paper “Cloud Storage Technologies Show Promise for Media Workflows”.  The paper is a commentary on the results of a survey for cloud media storage from 1,750 responders in the media industry. One of the telling results is that 26 percent of responders would purchase a facility-side storage system that was seamlessly integrated with the public cloud. This is significant and a strong sign that cloud-integrated solutions offer great value. Managers and technical staff need the assurance that the product “just works” with the cloud hidden from the actual workflow.     

Some major broadcasters are setting the pace by purchasing integrated solutions for both the private and public cloud. Consider the thoughts of Vince Roberts:

“Disney ABC Television Group is actively using private cloud facilities for archive and near line storage of distribution assets. In addition, we are planning to use the public cloud with its incredible resource agility for overflow “pop up” and intermittent events. As with all of our cloud efforts the safety and security of our programming content is paramount” --- Vince Roberts, Executive Vice President Global Operations and Chief Technology Officer Disney ABC Television Group.

Bottom line, many cloud integrated products offer the benefits of the cloud without the workflow integration headaches.

Industry expert Al Kovalick and  TV Technology Editor Tom Butts get deeper into this just-released data with storage experts from Quantum. Click here for more on industry experiences and perceptions about using cloud storage. 


Quantum, a world leader in storage management solutions, has developed a portfolio of cloud integrated products under the Q-Cloud banner. Q-Cloud is a family of software modules for the flagship StorNext 5 product; a File System and Storage Manager. StorNext is popular in media facilities and enables users to collaborate more easily with globally shared file assets.

Q-Cloud adds the cloud tier to the storage hierarchy (primary, secondary, tape, cloud) managed by StorNext. There are no appliances to install. Users set the policies for when to use the cloud tier of storage. The family includes Q-Cloud Archive, Vault and Protect. These links will give you more information on the Q-Cloud family and their benefits in integrated cloud storage workflows.

Image placeholder title

For a short video review of the benefits of integrated cloud storage workflows, click here

Image placeholder title

For the Q-Cloud family overview, click here

Image placeholder title

For a more in-depth review of the Q-Cloud’s features and benefits, click here.

Integrated cloud storage for the media facility is not hype; it’s reality today. 



InSync Technology at the 2019 NAB Show

At the 2019 NAB Show, InSync will announce availability of the new FrameFormer plug-in for Adobe Premiere Pro for macOS. This addition to the range provides further flexibility and options for deploying FrameFormer.


Black Box at the 2019 NAB Show

At the 2019 NAB Show, Black Box will showcase products across its high-performance Emerald™ unified KVM (keyboard, mouse, video) portfolio and will unveil a new offering that enables even greater flexibility in establishing agile remote desktop connectivity. The Black Box booth, SL12716, will feature demo areas dedicated to Emerald KVM solutions that address the need for convenient and intuitive real-time access to multiple computers from multiple locations, whether across rooms, floors, buildings, sites, or even cities. Black Box offers consultation and design services along with every solution delivered, and the company's representatives at the 2019 NAB Show will highlight complete IP-based and 4K AV visualization and distribution solutions tailored to the unique requirements of modern control rooms, post and media productions, and broadcast playout environments.


Yamaha UC Brings IT-Ready UC Solutions to IT Partners France

Yamaha Unified Communications will demonstrate its broad portfolio of unified communication solutions (UC) in stand E67 at IT Partners France, March 13-14 at Disneyland Paris. Strengthening enterprise UC strategy through simple deployment and management while delivering best-in-class collaboration experiences, the company will feature its portable YVC-200 speakerphone for on-the-go conferencing, along with the CS-700 Video Sound Collaboration System for huddle rooms and the Yamaha YVC-1000 conference phone.