Smartphone Use on the Rise as Traditional TV Viewing Declines - Creative Planet Network

Smartphone Use on the Rise as Traditional TV Viewing Declines

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New Nielsen data compares average uses per minute of devices like smartphones, televisions, and computers. It has found that the use of smartphone, tablet and TV-connected devices (such as a streaming box) has risen 26% over the past year among 18- to 34-year-olds with an average of 8.5 million people per minute using them. Meanwhile, TV use has gone down 8% within that same demographic, to 16.6 million people per minute.

"It's pretty clear the increased use of mobile devices is having some effect on the system as a whole," said Glenn Enoch, Nielsen's senior vice president of audience insights.



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