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Smartphone Use on the Rise as Traditional TV Viewing Declines

New Nielsen data compares average uses per minute of devices like smartphones, televisions, and computers. It has found that the use of smartphone, tablet and TV-connected devices (such as a streaming box) has risen 26% over the past year among 18- to 34-year-olds with an average of 8.5 million people per minute using them. Meanwhile, TV use has gone down 8% within that same demographic, to 16.6 million people per minute.

“It’s pretty clear the increased use of mobile devices is having some effect on the system as a whole,” said Glenn Enoch, Nielsen’s senior vice president of audience insights.

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